Social media platform Instagram has been around since 2010, but it still doesn’t have a dedicated iPad app. In fact, the last time we heard the network’s interest in tablets went back to 2022, when Insta chief Adam Mosseri said it was just worth developing a local app there. Confusing point of view, but may be changing in the end.
Current employees of the service are anonymous information Recently said that in this figure (2025), Instagram is finally working on the iPad app. As of now, the only way to use Instagram on your iPad is the zoomed version of the company’s iPhone app. Most businesses realized a decade ago that repurposing the phone app is not a good user experience because the aspect ratios on tablets are so different. This is especially noticeable when your service is related to photo and video content.
As popular video platform Tiktok faces a potential ban, the sudden interest in iPad could be part of a broad effort Instagram has fought for social media domination. information It is also reported that Instagram recently hosted an early preview of the upcoming video editing app that will compete with Capcut, which is also a competitor service owned by BONTEDANCE and is likely to belong to Tiktok Ban.
Mosseri is also planning to improve Instagram’s capabilities in content search. “You can imagine that no matter you use Instagram, no matter you use Instagram, what’s easier,” he said in an episode of Building Your Birth Podcast. “But for creators… it should allow content to be repaved so that you don’t get all the value for the first 24 or 48 hours.”
