The Federal Trade Commission delayed the start of a rule that aims to reduce the unsubscribe process by a nightmare. Last year, an amendment to a statute called the Negative Rule added a new “Click and Constell” rule that requires companies to advance the terms of subscription registration and prohibits them from “making it harder for consumers to cancel, rather than register.” Surprisingly, no one, and sued the FTC. Although the rule is scheduled to be implemented on May 14, it is now said that enforcement has been postponed to 60 days until July 14.
Some parts of the updated negative power rules came into effect on January 19, but the previous government delayed the implementation of certain regulations until May 14 to give companies more time to comply. In the case of a new administration, the FTC said it had “a brand new assessment of the burden that compulsory imposed on compliance on this date “is not sufficient to illustrate the complexity of compliance.”
Once the July 14 deadline hit, the FTC said “regulated entities must comply with the entire rule as the committee will begin to implement the rule.” However, the statement added: “If law enforcement experience exposes the issues with the rule, the committee will open up the amendment”.
