By Drew Dietsch | publishing
I’ve finished modern Star Trek. It’s almost impossible to recognize as something from the past, and I think the crucial internal interest never returns to this point again. Franchise robbed like a puppet Star Trek: A Strange New World and VAPID artificial provocation Schlock with Starfleet Academy. Nowadays, nothing about Star Trek is the world that makes it so popular.
And now, with Paramount talking about re-creating a Tentpole Star Trek movie, it’s obvious to me that there’s no hope for anyone.
Star Trek is no longer suitable for adults
The concept of Star Trek has always been best played on TV, where it can distil its story into an hour of omissions. Yes, there are obviously good Star Trek movies, but the idea was born on TV, with its highest and highest point in this format. Star Trek is not a franchise model for blockbuster cinemas. But, you can be sure that Paramount will do everything possible to push Star Trek’s square staple into the tentpole’s sensational round hole. Why? Because Star Trek requires young audiences, no matter what the franchise’s identity costs.
Therefore, Star Trek products are no longer targeting actual adults. They have been consumed by the same brand virus as Star Wars: Aging Property, need to remain relevant for capitalist reasons and need to be brought to justice among a new generation of consumers. So, the Star Trek products we’ve obtained over the decade have been purposefully visited by young audiences to take them away for life.
This has had a chilling impact on the franchise’s potential to tell certain stories. Paramount isn’t really interested in installing older fans or even older viewers. Their clear mission command is to cultivate new fans. I can’t actually be sure if this works on a macro scale, but now Star Trek has become a franchise behind the streaming service doesn’t help.
No one cares no one sees
As in Star Wars, Star Trek is now effectively sealed behind a paywall. If you don’t subscribe to Paramount+ (which is a horrible service for reasons I’m not allowed to talk about), then you don’t have any real way to discover or experience the franchise. This is not a unique question, because it’s the selling point every streaming service wants: the show everyone is talking about, you have to see. Sorry, Star Trek didn’t pop up Ando and let people talk outside of the fanatical believers.
So, there is no doubt that Star Trek is a brand. A culture is just not present enough in the culture and is hit. You want to know a reason Star Trek: The Next Generation So good, has such an impact? Because it runs in the broadcast group. It’s easy for people on TV to get it. The barrier to entry is actually zero. Now, if you are not part of the Paramount Club, if that means paying without the ability to check out, what real incentives do you have to check out?
The practice of putting streaming on TV is certainly working these days, but it’s a “too little, too late” approach that doesn’t feel like it’s important. Now, Star Trek is a franchise that is only made for those who have purchased it. It doesn’t spread in a way that really encourages new fans.
Maybe this new Star Trek movie plan will work for Paramount, but I won’t hold my breath. The franchise is actually dead to me, but every day feels more niche even outside of my own feelings. When I was a kid, I liked to watch Star Trek: The Next Generation And my dad I don’t need Star Trek now regularly hires all the glitter and Zazz for their projects. But I think the kids are stupid today. At least, that’s what Paramount thinks when he makes something similar Star Trek: Chapter 31.
