The secret signals Marvel sends to fans to let them know when one of their movies is going to suck
Author: Chris Snelgrove Published
Captain America: Brave New World It was a real failure: Although it had a budget of $180 million, it brought in $415.1 million, falling short of the $425 million needed to break even after marketing costs. The film also has a score of 46% on Rotten Tomatoes, proving that the new Captain America’s biggest enemy is not the Red Hulk, but the film critics!
While many were surprised by the movie’s poor performance, one fan discovered a secret sign that the movie was going to fail: It had more logo changes than any other movie in the history of the Marvel Universe.
Spirituality, pathos, logos?
Reddit user That-Technician-5271 recently posted evidence that Captain America: Brave New World During its development, there were as many as 11 different logos. Fans of the film (hey, some of that had to exist!) may argue that this change is natural, and we shouldn’t criticize the film’s creative team for trying to get something as important as a logo just right. However, I cynically believe the answer is much simpler: all of these changes reflect Marvel simply not knowing what to do with the movie.
The main reason why I think Marvel doesn’t know what to do Captain America: Brave New World It is worth mentioning that the production of this film ran into trouble from the beginning. For example, it renamed (more provocative Captain America: The New World Order The title was eventually scrapped), with its original release date being May 2024 It had to be postponed to February 2025. A May release would make the film a summer blockbuster competing with other blockbusters; however, a later February release ensures Captain America’s primary box office competition Paddington in Peru (That’s not exactly a sign of Disney’s confidence).
This movie can’t be done in an entire day
The biggest problem, however, is that Marvel reportedly had to do extensive reshoots after poor test screenings. Captain America: Brave New World. We don’t know what happened to everything, but Mark Ruffalo originally said he would appear in the movie but never did, Seth Rollins’ role was cut entirely, and Rosa Salazar’s role was significantly reduced. All of this, combined with the previously rewritten script, proves that Kevin Feige and the rest of Marvel really have the power. have no idea What to do with this movie.
Apparently, changing the logo design was the least of the problems with this movie. But looking back, I can’t help but feel like all of these changing signs were an early warning sign that the film’s creators had no idea what they were doing with one of Marvel’s most iconic characters. To add insult to injury, the final logo was decidedly inferior to some of the earlier ones, and I can’t help but think that some of the earlier versions of the script or film cut would have been better than the current one. Captain America: Brave New World finally made it onto the screen.
Marvel’s Canary in the Coal Mine
Apparently, it’s easy for me to sit back and play Monday morning quarterback when it comes to why the Marvel Cinematic Universe, an entity that once seemed too big to fail, has suddenly started faltering at the box office. But it’s not hard to see that a film that went through so many script revisions and reshoots was doomed from the start and was poorly received. Captain America: Brave New World This proves that Marvel learned nothing from those terrible test screenings.
If they didn’t understand what the audience wanted then secret wars Reset the universe and we might end up looking back at this lukewarm Captain America sequel like a canary in the coal mine. The demise of the film’s box office dreams could be a harbinger of something far scarier: the demise of Hollywood’s most successful cinematic universe ever.
