Author: Jennifer Asensio Published
Apple TV premieres first two episodes of Vince Gilligan’s new show, pruribusOn November 7, 2025, eagle-eyed fans noticed a poignant message in the producer’s closing credits. “This show was made by humans,” the end credits say. The announcement makes Gilligan the latest person to weigh in on the use of generative artificial intelligence in filmmaking.
Gilligan is famous for the hit show breaking Bad and Better call SaulThe story takes place in the world of drug addict Walter White and his associates in the early 2000s. Prior to this, Gilligan worked in roles such as The X-Files Even helped write one of the episodesThe pin fell off, lone gunmanabout remotely piloting a plane into a building.
pruribus It goes back to Gilligan’s science fiction roots: It’s about a handful of people who are immune to an alien disease that artificially turns those who suffer from it into a hive mind of optimism and joy. Apple TV has ordered two seasons of the show, from which Gilligan has cast a determined female lead. Better call SaulStarring Rhea Seehorn.
“I hate AI,” he said in an interview, comparing it to a ruminating cow: “endlessly chewing crap.” He explained that the machines used to create generative AI consume huge amounts of energy and resources but produce “plagiarism.”
Gilligan is not alone. ’80s sitcom star Justine Bateman sponsors the CREDO 23 film festival, which only accepts entries that don’t use artificial intelligence. CREDO 23’s board of directors includes Juliette Lewis, with Giovanni Ribisi also participating. Gilligan also pointed out frankenstein Director Guillermo del Toro is another major director who has shunned AI, saying he would “rather die” than use it in his films. Gilligan responded by calling del Toro a “national treasure.”
Its theme is crazy, unthinking happiness, pruribus It seems like this is supposed to be a parable, with the generative AI Gilligan uses its credits to protest. However, the producer assures us that he’s had the idea for over a decade. As with Gilligan’s other works, pruribus Descending at exactly the right time is most effective.
first two episodes pruribus on Apple TV. breaking Bad and Better call Saul Both are on Netflix.
