it’s a bird, it’s a plane, it’s an orange Marty Supre airship. If you’re on social media, you’ve likely seen Timothée Chalamet and A24’s upcoming hit sports drama directed by Josh Safdie, in which the 29-year-old actor plays a young man chasing fame in the world of competitive table tennis. The film also stars Gwyneth Paltrow, Taylor, The Creator and Odessa Azien. Since releasing the first trailer in August, A24 has steadily ramped up marketing efforts ahead of the film’s Christmas release.
Since its founding in 2012, A24 has grown from a niche indie brand into a $3.5 billion company beloved by young moviegoers for its artistic style and unique merchandise. Chalamet himself is at the center of its latest marketing campaign, targeting the same Gen Z crowd the studio is targeting. GQ editor Frazier Tharpe recently wrote that Chalamet is “redefining launch” and “making it cool by making the movie star promotion cycle weird.” (A24 has not disclosed the specific budget. Marty Supre push. )
Chalamet has also attracted attention outside of movies. He became famous for attending Knicks games during last year’s NBA season, effectively becoming the team’s unofficial cheerleader by sitting courtside with girlfriend Kylie Jenner, director Spike Lee and a rotating cast of celebrities during the playoffs. His likeness has also sparked a wave of celebrity lookalike contests sweeping major cities, and he even has a dedicated social fan club called the Chalamet Club.
One of the hottest moments from the event came from an 18-minute video in which A24 and Chalamet hosted a spoof Zoom meeting. In the show, the actor plays a megalomaniac who comes up with increasingly ridiculous marketing ideas. The video has since gone viral on TikTok, Instagram Reels and
But not all of this is just irony. A24 supports this with a real orange airship floating over Los Angeles. Disney pulled a similar stunt earlier this year, writing a giant “4” in the sky to promote Fantastic Four: The First Step.
The momentum really picked up when Safdie and Chalamet surprised audiences at a screening of Safdie and Chalamet at the 63rd New York Film Festival in October. Soon after, Chalamet appeared in Times Square to show fans the first 30 minutes of the film, flanked by people in black tracksuits and oversized orange ping-pong masks.
then Marty Supre The jacket took off almost immediately. Chalamet, as well as celebrities like Kid Cudi and Frank Ocean, have been photographed wearing different colorways of the shoes.
In an article for GQ, global fashion journalist Samuel Hine wondered if Marty Supre Jackets could be the “defining garment of 2025.” Fans certainly did, too. Recently, A24 held a four-hour pop-up store in SoHo, New York, selling $250 worth of jackets to crowds who waited for hours. Chalamet even stopped to greet fans and hand out merchandise.
The jackets are not for sale on A24’s online store, and it’s unclear if they ever will be. But the frenzy echoes the urgency of Supreme’s face-to-face sales model—another reminder of how effectively A24 taps into the culture of hype. (It’s unclear whether the campaign was inspired by Supreme.)
With a clever marketing stunt and Chalamet’s box-office prowess (it was his turn to play Bob Dylan in Searchlight’s film Searchlight) Completely unknown Global revenue reached $140.5 million, dune The franchise has earned over $1.14 billion worldwide), Marty Supre It’s expected to hit box office gold this holiday season. Domestic opening weekend grosses are expected to be $7 million to $12 million, in line with previous Christmas releases. Some believe it could even become A24’s highest-grossing production, but others doubt whether a period sports drama will be popular with modern audiences.
A24 is currently the best performer, everything happens at the same timeGlobal box office revenue reached $145 million, driven by word of mouth and a 2023 Academy Award for Best Picture. Many awards watchers say Chalamet could be a front-runner for Best Actor next year, which could provide momentum Marty Supre Extra push.
