Author: Chris Snelgrove Published
It’s been a crazy week or so for Marvel: Initially, the studio was planning to premiere its first Avengers: Doomsday Trailer ahead of James Cameron’s epic film Avatar: Fire and Ashes. Unfortunately, a trailer leaked online a few days ago, showing some quiet scenes of Steve Rogers (in his old uniform and newborn) preparing to return to the superhero game.
This is a strange and underwhelming trailer, and when I tried to figure out why, it hit me. Marvel is marketing Avengers: Doomsday It’s for casual fans, not the people who have kept the studio afloat in recent years.
The trailer Marvel doesn’t want you to see yet
If you haven’t seen the trailer, it mainly features Steve Rogers (the young man last seen jumping into the past at the end of the film) Avengers: Endgame) held his infant son in his arms, looked at his old Captain America uniform, rode his motorcycle, and made the promise that “Steve Rogers will return in “Avengers: Doomsday.”” One reaction I keep seeing online is that fans should be able to tell that this trailer is real because it’s more disappointing than a bunch of AI trailers with endless cameos and life-or-death stakes. The more I read, the more I realized this was a common reaction online: confusion and disappointment.
I’ve always wondered why Marvel gave up on the first look at its most anticipated movie ever. Avengers: Endgame. Ultimately, I came to a shocking conclusion: Kevin Feige and these other high-powered executives are marketing end Aimed at a more casual audience rather than hardcore fans. For those casual viewers, the most important part of the trailer is the promise that Steve Rogers (original Captain America and global fan favorite) will return to the Marvel Universe.
Superhero Fatigue: The Really Big Bad
Of course, this is part of Marvel’s attempt to combat superhero fatigue by returning to old ideas. Instead of giving us a new story with new characters, Marvel gives us civil war 2.0, the former Captain America used Tony Stark’s face to fight Doctor Doom. like endgame, end Will mainly revolve around Rodgers and Stark; like endgamethe film will also feature a small cast of cameos to fill out what Marvel calls the gray CGI slurry of its action scenes.
This trend is set to continue in the near future, which is why the upcoming Avengers: Doomsday The trailer will feature characters like Thor (another OG Avenger) and Doctor Doom (a new villain wearing the face of Tony Stark). While this marketing strategy may ultimately work (only time will tell) endbox office looks like), I can’t help but feel that Marvel is effectively marketing to the wrong fans. The studio isn’t trying to appeal to a general audience; should Rather, it’s an attempt to appeal to comic book movie die-hards.
Marvel ignores the fans who keep them alive
After all, it’s the diehards who keep Marvel Studios afloat, even if superhero fatigue leads to movies like this Miracle Become an eye-catching bomb. These fans have a lot of tough questions endincluding what the villain’s plan is, what his motivations are, and Steve Rogers’ place in all of this. These fans will appreciate a trailer that answers these questions rather than one that simply puts a familiar face back on the screen.
I’m not going to say this to the gatekeepers, and I don’t want to hang out with those online snobs screaming that some multimedia giant (not powered by Cytorrak’s Scarlet Gem) has somehow ruined their childhood. But from a completely pragmatic perspective, Marvel should Better cater to its super fans as they become passionate brand ambassadors, dragging their casual friends to the theater. Catering only to casual fans is a gamble because it assumes they’ll be in front of a famous, recognizable hero, like they did for Heroes. deadpool and wolverine.
However, superhero fatigue has been enough to cause several MCU movies to flop at the box office (including Ant-Man and the Wasp: Quantummania and Captain America: Brave New World) and at least one (Miracle) turned into a complete bomb. This happens because casual moviegoers stop caring about all these tight-fitting and flying adventures, while die-hard fans carry the less human torch to keep Marvel’s lights on. Here’s hoping endFuture trailers could do a better job of engaging fans and casual viewers, otherwise the film could become a failure for the studio no way Recover from it.
