Volkswagen invests $580 million in Argentina to launch the next-generation Amaroc for South America
Volkswagen (Volkswagen) will launch a new version of its Amarok mid-size pickup truck, tailored specifically for the South American market, and production will begin in Argentina starting in 2027.
To support the launch of the new Amarok model, the German auto giant will invest $580 million in its Pacheco factory to ensure it can meet the needs of the new model.
“Regional growth and localization are important elements of our global future plans,” said Thomas Schäfer, CEO of Volkswagen Brand and core leader of the brand group.
“This investment strengthens our position in a region that is strategic to the Volkswagen brand. The new Amarok will be developed, designed and produced for South America in South America. This means it will be exactly in line with the specific needs of our customers in this market.”
Volkswagen aims to enhance the production technology, digital processes and energy efficiency of the Pacheco plant, which has a long history with over 770,000 Amarok units.
The initiative is part of the company’s strategy to operate sustainably and adapt to the automotive industry’s technological advancement.
While the new Amarok will cater to the South American market, Volkswagen will maintain its existing partnership in Amarok, South Africa.
The move ensures a stable supply of vehicles to the international market, while also focusing on product strategies that align with the preferences and requirements of Latin American consumers.
Alexander Seitz, CEO of Volkswagen Latin America, added: “Argentina is a key component of our South American strategy. This investment emphasizes our confidence in the country’s industrial capacity. The new Amarok sets new standards in performance, innovation and sustainability.”
Last month, Volkswagen Group sold a 2.2% stake for €360 million, with its direct ownership lowering from 89.7% to 87.5% in the truck and bus manufacturing sectors.
“Volkswagen invested $580 million in Argentina to launch the next generation of Amaroc in South America” was originally created and released by global Data-owned brand Just Auto.
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