I’ve always been for how people are Jurassic Park/world universe Despite repeated disasters, they continue to return to the destinations of these dinosaurs. But that’s your consumers – they like what they like and otherwise won’t be told. Recently, I checked how Audiences vote for their preference for walletsThis helps explain the success of films and TV based on intellectual property (IP), i.e. records, novels, video games, historical events, etc., including remakes, reboots, revivals, prequels, sequels and spin-offs. Then I analyzed major franchises like Marvel Create an ecosystem of profitable content.
Today, I will address the series by exploring how IPs can deliver value when they are strategically deployed and why they are obsessed with it.
IP-based storytelling has great value because it has built-in audience familiarity and interest. You’ve recognized Super Mario or Dracula. In today’s challenging market, this level of familiarity represents the closest thing to what BET Studios can find. However, the industry is still refining the formula as it can search for a perfect blend of IP, medium, audience demographics and platform strategies.
“It can be said that risk mitigation in the market is more common in the market now than it was five years ago,” Marc Simon, an entertainment IP attorney at Fox Rothschild LLC, told Observer. “Currently, mergers, cost cuts and overall industry models don’t drive big and raw ideas, but can be a safer bet.”
Data is backed up. According to Parrot Analytics, in Q4 2024, existing IP-based movies and TVs account for 38% of customer acquisition and 34% of customer retention. This means that existing IP drives around one-third of new subscribers and retains customers. IP-based programming always outweighs its weight by contributing more revenue than its supply share. This trend continues to grow as articles, podcasts and short films are identified, which are new atypical funnels for IP.
“What has changed is that over the past decade, the medium for basic IP has expanded,” Simon said. “At a time when executives’ bandwidth was so small, the long-term basic IP that was once necessary for green light projects could successfully condense into an article.” Hulu’s success drop out and Netflix (NFLX) Invent Annarooted in Investigative journalism provides a roadmap of shorter forms of written content that can be translated into screens. Similarly, Amazon (AMZN) adapts Returning home From the Gimlet Media podcast, and the Oscar won Whip Start with the short film.
Best IP for the screen: books, real events, comics or video games?
Today’s major franchise scope covers feature films, TV series, consumer products, theme parks, video games, stage drama, comics and other experiences. But which IP type is the most common, which medium is the best for them, and who represents their ideal audience?
Literary Resources – Think about Apple TV+ Assume innocent or Netflix Deceive me once– According to Parrot Analytics, it determines the highest share of IP-based premieres every year and remains stable over time. Go to the book! For example, Harry Potter “For all ages, it’s easier to initiate than DC Comics,” said Dale Nelson, an IP attorney for Donaldson Callif Perez LLP, to The Observer, “Dale Nelson, an IP attorney for Donaldson Callif Perez LLP, who helped grow and protect Warner Bros. IP.
Although prequels, sequels, remakes, restarts or spinoffs have recently dropped slightly, they still represent the second largest IP source. (This explains the fourth Captain America Movie).
Manga is the main original material for Japanese anime and has become the headlines of Netflix in recent years piece.
The share of titles based on real people and events has declined since 2019, but is stable below 10% of the year’s movie/TV show. Real stories can usually be better as movies rather than TV series. “Most real-life stories aren’t necessarily long-term,” Jason Cherubini, co-founder and chief financial officer of Light Media at film and media production company Dawn, told Observer. “People know the ending, so when you do an interlude, there’s no real mystery.”
After thirty years of vain, the video game adaptation now enjoys commercial success. Hollywood effectively puts the medium as the heir to comic books, which is obviously blockbuster entertainment. Interestingly, there is a clear division between family-friendly video game movies (Angry Birds Movie, Sonic the Hedgehog,,,,, Super Mario Bros. Movie Now Minecraft Movies) and adult video games TV series (wizard,,,,, Our last one Twisted metal, radiation) appeared. But unlike the button-style gameplay method of the 90s, it is no accident.
“Family friendly story Super Mario “Just use IP to raise awareness, but use characters to create your own stories. Many more mature video games already have their own movie stories and require in order to reach the same level of immersive and world architecture.”
While billion-dollar movies, hundreds of hours of video games and immersive TV dominate traditional entertainment, the franchise cannot reach its full potential without organic and acquired media. Nelson stressed the importance of social media to Gen Z and Alphas. “If the younger generation doesn’t see it on their phones, they don’t see it at all,” she said. Blumhouse targets these young consumers through the adaptation of video games Freddy’s Five Nightsreleased one of the most lucrative films of 2023 on the way.
How profitable is IP-based content for different streaming media?
Different platforms use different IPs to achieve different results. Disney+ led by 45% of its IP-based content in the fourth quarter of 2024, with more than 60% of its estimated U.S. and Canadian revenue, according to Parot Analytics. This is the main streamer that IP relies on the most overall, given Marvel and Star Wars Show what we have seen.
Apple TV+ is impressively efficient as its 32% IP-based library provides 54% of its UCAN revenue in Q4 2024, the strongest performance of the eight major UCAN streamers in the U.S. It has developed a trick to get more value from literary IP than its streaming competitors.
Hulu showed more modest returns, with IP content (32% of libraries) generating nearly equal revenue (35%).
On Netflix, IP accounts for 34% of UCAN’s library and 48% of UCAN’s revenue. Market leaders have no slightest perseverance when seeking their next pop culture phenomenon.
Surprisingly, despite global scale and ambitions, Amazon Prime Video still keeps its smallest IP footprint in less than 30%. In this way, it is the initial focus on streaming.
“Ultimately, the platform that succeeds is a platform that recognizes that not all IPs are created equally,” Christina Garduno CEO Performance marketing agency media culture tells observers. “Understanding audience behavior – it’s the key to driving acquisitions and retention when they want a one-time event rather than a long-term viewing commitment.”
