By Drew Dietsch | publishing
I love a good movie poster. jaw It’s the best movie ever, partly because it has iconic posters. Nowadays, I’m sure most people won’t give Tootsie Pop twice about movie posters. Still, as someone currently working in the film marketing business, I have to see a lot of movie posters.
When it comes to the names of leading stars, there is a joke about movie posters. For decades, there have been examples where the names of movie actors seem to be inconsistent with the images on the poster. This is not a new phenomenon, but two examples of this year’s movies have brought me to my breakthrough point. So much that I became a legitimate conspiracy theory.
Break My Movie Poster
When I read the digital movie storefront carefully to see which new versions are available, I came across a movie called shot Starring Kevin James and Christina Ricci. This is the first instance of a new movie poster, where the name is turned upside down, which makes me stupid. You can see that above.
Another is a movie called adult Starring Josh Gad and Kaya Scodelario, you can see it under the next subtitle below. I saw this very quickly in the emails I saw the PR shot Poster, it feels like another cosmic joke that attracts me every day. I know there are other more important issues to be solved in the world, but seeing these posters pushes me back to back into conspiracy rage.
Anything that attracts the brain
You will notice that these may be two movies that aren’t on your radar. This leads me to think that if you see a poster for a movie, this might actually be a small strategy to keep you in mind the movie. You probably won’t remember shot If you just come across it, but have mismatched actor names, that’s a potential hook to your memory.
Walking on the poster adult In a movie theater, it may go in and out of your brain as if it doesn’t even exist. But if you have a mismatched structure on the poster, you have the chance to say, “Hmm. It’s weird that they do this.” That alone can play a role that sticks to your brain and have a better chance than “doing things right.” Making something “closed” is a way to make it more memorable.
Boring reality
Let’s be very clear: I do understand why this seems to happen often. When it comes to billing and image size/placement on marketing, actors negotiate certain standards. Because these factors often conflict with the ultimate marketing design, we end up with a lot of movie posters in which the order of actors depicted does not match their names.
I don’t actually think the massive plot of film marketing companies has done some manipulation here. But this seems to happen so often that it starts to feel intentional. I stop now and invest in a cork yarn and a pile of red yarn.
