Working overtime Part of Nintendo’s focus in the Switch 2 release is to make sure it meets the needs of viewers eager for new consoles. And, the new system, at $450, could increase due to the comprehensive tariffs announced by President Donald Trump last week.
But the day after Trump announced the news, U.S. Nintendo President Doug Bowser told the cable tariffs “didn’t take into account the pricing of the console.”
He added that the company is “actively evaluating” the situation and its impact. “It poses a challenge,” Ball said. “This is a problem we have to solve.”
Trump’s tariffs have put the stock market in a free fall. Many products are about to rise in prices and companies in the technology sector will be turned away. Nintendo took an unprecedented move on Friday, delaying the highly anticipated console in the U.S. “to assess the potential impact of tariffs and evolving market conditions.”
Bowser said that so far, part of the company’s business strategy is to “diverse the places where we are manufacturing hardware and accessories.” The company has moved most of its production to Vietnam and Cambodia and stayed away from China.
Bowser believes that this diversity allows Nintendo to move production as needed during the 19th pandemic. “This also applies to the early stages of tariffs,” he said. “The situation is [on April 2] Changed. “In Trump’s new tariffs: Vietnam is 46%, Cambodia is 49%, and China is 54%.
For Nintendo, the extra price on the console will be problematic. The current top-tier switch model OLED is $350, while the standard version costs $300. The console strangely lost that price in a major announcement Wednesday, a fact that it hasn’t been lost by potentially becoming a potential customer of Nintendo’s “reduced price.” At the New York event, journalists were discouraged from asking hardware developers about the cost of the console.
The game is not spared from the high-priced label either. Mario Karting World Price is $80. Nintendo Switch 2 Welcome Tourthe technical demonstration disguised as explains the ins and outs of the Switch 2, will be an experience that people have to pay for. (It is worth noting that this caused the gift to smile.)
Two former Nintendo public relations managers Krysta Yang and Kit Ellis broke down criticisms of pricing on YouTube channels and criticized how to introduce fans to their news about prices.
“Obviously, this is intentionally omitted from direct, but it cannot be processed in terms of information in all these different places,” Yang said. “It’s almost a bit disparaging to the wisdom of the consumer.”
