Throughout Europe and beyond, the packaging industry is required to rethink how materials are purchased, used and disposed of.
In Spain, Embalajes Raja, one of the country’s leading packaging suppliers, outlines the main trends driving this shift, reflecting a wider movement within the international sector.
Among them is the shift from growing demand for recyclable materials, as well as the rise of lightweight, round packaging systems, designed to reduce the environmental impact of the industry while maintaining performance in the supply chain.
One of the most obvious trends in 2025 is to reduce single-use plastics while supporting more sustainable alternatives.
Although plastics are still difficult to completely replace due to their durability and versatility, the industry is increasingly adopting paper and cardboard-based packaging that can provide similar protection and have a smaller environmental footprint.
Companies like EmbalajesRaja® have reported increased investment in R&D to produce these alternatives without compromising functionality.
The challenge remains to find scalable solutions that can support the stringency of international transportation and logistics while aligning with regulatory standards and customer expectations.
The principle of circular economy is attracting attention, especially in packaging reuse, recyclability and material certification. Recyclable and recyclable products and items made from renewable raw materials have become standard requirements.
Many packaging companies now work closely with suppliers to ensure their products comply with third-party sustainability certifications, such as FSC or Chain Chain Chaindody.
At the same time, packaging efficiency is under scrutiny. There is a higher demand for lighter products that reduce carbon emissions during transportation. According to industry estimates, weight loss can lead to a saving of up to 20% of fuel, providing economic and environmental benefits.
The concept of “returnable” or two-way packaging (with features such as facilitating reuse during return) also sees a strong absorption, especially in the e-commerce space.
This model not only supports a circular system, but also meets consumer expectations for sustainability.
Although sustainability is a core issue, packaging is still needed to serve marketing and operational functions. Customization remains a competitive tool for businesses looking to enhance brand identity and enhance customer experience.
