Record-setting ‘Avengers: Doomsday’ trailer reveals Marvel’s lingering fears
Author: Chris Snelgrove Published
Marvel fans and executives hope Avengers: Doomsday will reinvigorate the aging franchise and return this ambitious cinematic universe to its former glory. Now, scooper @Cryptic4KQual reports something shocking: Our first look at the upcoming superhero team-up will be a brief trailer just over a minute long.
That would make it the shortest first trailer for an Avengers movie in Marvel history, and the brief length reveals how deeply concerned the studio is about superhero fatigue among general moviegoers.
The Shortest Avengers First Trailer
According to exclusive reports, Avengers: Doomsday Trailer to premiere ahead of James Cameron’s film Avatar: Fire and Ashes and should be considered a teaser rather than an official trailer. Still, its brief runtime is notable: previously, the shortest first trailer in the series was the Avengersthe timing is 2:04. As time goes on, the first trailer for the series gets longer and longer, infinity warThe trailer was aired on time at 2:24, endgameTrailer at 2:25.
While the scoop doesn’t have an exact runtime, his report says it will be a little over a minute, which means we’ll get our first look at Avengers: Doomsday will be about half Let’s first take a look at the length of the original work Avengers Movie. So why is Marvel giving us our first look at its biggest movie yet? endgame So short? There are a lot of possibilities, but the most likely is that Marvel cut the trailer in half because they’re worried about that nasty modern phenomenon known as superhero fatigue.
Superhero fatigue sets in
It’s an open secret that the MCU has suffered in recent years: Ant-Man and the Wasp: Quantummania is a notable disappointment, and Miracle The studio lost a lot of money and it was an early sign that audiences weren’t going to see the movie just because of the Marvel brand. although deadpool and wolverine was a success (as you’d expect from a team-up of two of the most beloved superheroes in cinematic history), the highly anticipated sequel Captain America: Brave New World It was both a critical and commercial failure.
Furthermore, even a critically acclaimed debut, e.g. thunderbolt and Fantastic Four: The First Step has become a financial disappointment. Considering the box office performance of Marvel movies, both good and bad, most people blame this lackluster performance on superhero fatigue. Now, in order to succeed, Marvel needs to find creative ways to fix the problems they’ve created.
short trailer delivers a message
Marvel, of course, is largely responsible for superhero fatigue, flooding both the big and small screens with as much bodysuit and flying content as possible. The company is well aware of this phenomenon, which is probably why the first Avengers: Doomsday The trailer is so short. Audiences are already worried that Marvel has too much content to keep up with, so first looks at the studio’s hottest new movies are being kept almost cartoonishly short to convey the message that the film is easy to follow and doesn’t require any real “homework” beyond rewatching endgame.
It also makes the trailer feel more like a sizzle reel than anything else. The trailer is just over a minute long and will likely feature nothing but cool fights, killer cameos, and witty dialogue. That might be enough to allay viewers’ concerns that the end of the world will be a long one Eternals Or movies full of boring filler scenes, e.g. Captain America: Brave New World.
Finally, the short trailer means those who want to see the latest Avatar movie are more likely to stick around to watch this earlier film Avengers: Doomsday. A long trailer gives people time to run to the bathroom or head to the lobby for a drink or bucket of popcorn (hopefully Wolverine doesn’t look like he’s about to eat) far away unlike beer), but the shorter trailer keeps people rooted to their seats. If nothing else, a short trailer filled with the best bits end Can do the impossible: get general audiences really hyped for a Marvel movie.
This is my personal hope. As an old nerd with a house full of Marvel ephemera, I would love nothing more than for the Marvel Cinematic Universe to regain its magic. but average performance thunderbolt and Fantastic Four: The First Step It turns out that simply being a good movie isn’t enough to win over an audience that has been mired in superhero fatigue for years. unless Avengers: Doomsday The highly-anticipated film, which absolutely blew us away and likely paired with a record-short first trailer and a record-short theatrical run, is destined to slowly die in the twilight of Disney+’s obsolescence.
