Time is everything. Hours after I posted my Friday newsletter, the price of Nintendo’s new console was debated, and the company announced it would be at the cost of a series of new tariffs proposed by President Trump.
“Purchasing of the Nintendo Switch 2 in the U.S. will not start on April 9, 2025 to assess the potential impact of tariffs and evolving market conditions,” Nintendo told Engadget. It added that the console is still scheduled to launch on June 5.
Last week, the Trump administration announced a series of new tariffs in a range of countries including Japan, Nintendo’s operating base), China and Vietnam. The last two countries where Nintendo manufactures most of its hardware will suffer import tariffs of 54% and 46%.
Nintendo said the Switch 2 was priced at $450 at the time of launch — and we have discussed enough rises — but there is no news yet on whether that price will be readjusted or whether the company will only distribute fewer consoles to the U.S.
This isn’t the only thing to reassess after the recent tariffs. Cargoes to the United States are being suspended. Vehicle imports face a 25% tariff, the company told AP, “As we develop medium- to long-term plans, some short-term actions were taken in April, including a cargo pause in April.”
The relatively small companies are figuring out the things too: well-known for their modular, repairable laptop lineup, announcing that it has also suspended sales of certain laptops in the United States.
-Mat Smith
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Brands still need websites in Amazon apps to work properly.
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It is obviously stronger than the land flavor.
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