In SXSW 2025Will.i.am uses FYI.AI hype as the future of AI-driven news.
As part of the AI future, Will.i.am demonstrates his AI role fyi.ai Applications on Qualcomm’s SXSW panel,”AI is the new UI.“Tuesday. Powered by Qualcomm’s Snapdragon processor, Will.
“It’s not about replacing culture,” Will.i.am said in the group. “It’s to enhance it, to get people talking to them in a natural way.”
For those who are not familiar fyi.ai It is an AI-driven productivity application for iOS and Android, designed for creators. It helps organize projects, manage calendars, summarize group chats, make calls, send messages, and more – essentially an all-in-one digital assistant designed to replace all other applications.
The AI role is radiio.fyia new FYI.AI feature that simulates traditional broadcast experiences with curated content and conversational AI. Consider Spotify DJ, but with the ability to actually chat with AI.
Mixable light speed
During the panel discussion, Will.i.am introduced an AI character called “With the Movement of the Aura” to embody a young black woman. It’s not a thoughtful representation, but it feels too scripted and drops like “I know I have to keep it real with you, always bringing authenticity” and “Chaaa, what’s wrong with my peeping!”
You can see it yourself 39:30 on the video.
Qualcomm and Will. The idea of adapting to culture rather than imposing the company’s AI is appealing.
Through its partnership with Qualcomm, Will.i.am is working to establish itself as a key player in AI. Expand his influence and work with LG On XBOOM’s speakers, name Jason Derulo the FYI.AI Ambassador.
This column reflects the author’s opinions.
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