Xiaomi puts German brand inside

Xiaomi has blew away sales expectations in 2024

New Chinese automakers have emerged like crazy over the past decade, thanks in large part to subsidies from the Chinese government. Many of these new automakers have never sold cars, but this is not the Xiaomi category that falls into the category. Xiaomi, known as one of China’s largest electronics manufacturers, entered the automotive sector not long ago and smashed its annual sales target. With momentum, Chinese automakers will turn their attention to bigger goals in 2025.

Xiaomi has a German brand on the crosshair line

Not long ago, the German Marquis was a sign of reputation in China, but those days quickly disappeared. Consumers have turned to home choices, which has largely led to Volkswagen’s recent financial difficulties. Although Xiaomi is not the leading automaker in China, their first car has exceeded 50,000 and sold in less than half an hour of launch time.

Xiaomi SU7 was launched on March 28, 2024, with more than 10,000 units sold in five minutes. Sales by the automaker continue to smell the balloon, resulting in more than 130,000 SU7 models delivered in 2024 being launched on the market for nine months. Most importantly, the company has more than 248,000 locked orders by the end of the year.

Entering 2025, Xiaomi sets its sales target at 350,000 evs. If this is achieved, Chinese automakers will surpass China’s 2024 EV sales among German automakers, including Volkswagen, BMW and Mercedes-Benz.

The Chinese automaker’s momentum does not seem to be weakening. The SU7 EV continues to see five figures of sales and sold over 20,000 examples in February. This marks the fifth straight month of the SU7’s 20,000 units sold. While Xiaomi is currently focusing on its local market, the company is developing plans to sell vehicles in overseas markets. According to Xiaomi president Lu Weibing, electronics and automakers can start selling in foreign markets in 2027.

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Xiaomi will have two electric cars in its Arsenal (Eoy)

Currently, Xiaomi SU7 is the only model in the lineup of Chinese automakers. While it also has the more performance-oriented SU7 Ultra, it’s still a sports sedan. However, this summer, Xiaomi is expected to launch a second independent vehicle. Yu7 will be an all-electric crossover designed to attract competitors like the Tesla Model Y.

The Xiaomi YU7 will arrive in China’s rear and all-wheel drive, about $34,500 in China. The all-new electric crossover will have up to 478 miles of driving range. In its dual-sport version, the YU7 is expected to have 691 horsepower and a top speed of 157 mph. The single-sport model has a top speed of 149 mph.

Called the “Model Y Killer”, YU7 puts consumer customization at the forefront and has a long list of optional features. Recently, Xiaomi’s documents show that the electric crossover will come with 26 wheel options. The Chinese automaker plans to offer 20 different colors of low traction wheels. Not only that, the YU7 will also come with other popular optional features including rear spoiler, ducktail spoiler and carbon fiber trim.

The final thought

Xiaomi eliminated its sales expectations last year and they obviously had no intention of slowing down. The Chinese automaker hopes to continue fighting for German automakers in terms of momentum. However, the German Marquis will not fail without a fight. Volkswagen is fighting for Xiaomi’s home. Whether you think Xiaomi is the real weak or not, there is no denying that manufacturers who transform electronics into automatic manufacturers have a great chance of harming the damage.