YouTube will now display ads at the “peak” moments of the video and start from Cliff TV.
Announced in the company’s pre-demo, Peak Points is a new feature that uses Google’s Gemini AI to identify “most meaningful or “peak” moments to put ads into YouTube videos.
YouTube is testing AI overview in search results
The idea behind this feature is that YouTube connects the brand with the live in the video, “the audience is the most attractive place” and allows creators to make more money from ads. These are probably the most exciting, dramatic and interesting parts of the video, identified by Gemini by processing user viewing data. Interestingly, YouTube’s blog post uses examples of marriage proposal videos that emphasize a “targeted moment” before the suggested ad window. After the “yes” in tears, I couldn’t wait to wait for the advertisement.
Mixable light speed
This is not a surprising move considering YouTube’s dominance in the streaming market and its advertising that relies on company and creators’ revenue. The platform has consistently beat industry leaders like Netflix, Hulu or Disney+, the most popular streaming service on TV around the world. YouTube also won the live stream of the crown, with YouTube Live dominating rivals Tiktok and Twitch.
There are places where there are audiences, there are marketing.
